Almay Multi-Benefit Mascara 7ml in 503 Blackened Brown delivers instant volume, length, definition, and conditioning in one clean, washable mascara format. This multitasking formula creates soft, buildable lashes with rich pigment and zero clumps.

Enriched with lash-strengthening keratin, it nourishes while enhancing from root to tip. The curved brush coats each lash evenly, while the lightweight formula resists flaking and smudging. The Almay mascara is ideal for daily use and removes easily with warm water or cleanser.

The deep blackened brown tone adds natural depth and soft contrast—perfect for lighter complexions or subtle definition. Tested by ophthalmologists and free from fragrance, it’s gentle on eyes and safe for contact lens wearers.

Great for clean beauty lovers and multitaskers who want soft, defined lashes from a gentle, keratin-infused washable mascara.

Quick Facts

• Multitasking formula – volume, length, definition and conditioning in one swipe
• Blackened brown tone – soft contrast for natural-looking definition
• Curved brush design – coats every lash from root to tip
• Buildable colour payoff – no clumps, flakes or smudges
• Infused with keratin – nourishes and strengthens lashes daily
• Washable formula – removes easily with water or cleanser
• Gentle, soft finish – flexible feel with zero stiffness
• Hypoallergenic & ophthalmologist tested – safe for contact lens wearers

This product must be used within 6 months of opening

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Disclaimer – Product details, images and ingredients are updated regularly but may differ slightly. Colours are a guide only. Always check product packaging and test unfamiliar shades in-store for best accuracy.

Aqua/Water/Eau, Myrica Pubescens Fruit Wax, Cera Alba ((Beeswax) Cire D'abeille) Polyurethane-35, Cera Carnauba ((Copernicia Cerifera (Carnauba) Wax) Cire De Carnauba), Potassium Cetyl Phosphate, Acacia Senegal Gum, Steareth-21, Isosteareth-200 Linoleate, Cetyl Alcohol, Pvp, Dibutyl Adipate, Hydrolyzed Keratin, Panthenol, Alanine, Leucine, Lysine Hcl, Aloe Barbadensis Leaf Extract, Phytantriol Tocopheryl Acetate, Hydrolyzed Wheat Protein/Pvp Crosspolymer, Nylon-6, Butylene Glycol Triethanolamine, Hydroxyethylcellulose, Stearic Acid, Simethicone, Trisodium Edta, Phenoxyethanol, Caprylyl Glycol, Methylparaben, Ethylparabe. May Contain [+/-]: Black 2 (Ci 77266), Iron Oxides (Ci 77491, 77492, 77499)

• Gently press the wand into the base of your lashes, then sweep upward, making sure not to scrimp at the tips (darker ends equal a longer, fuller effect)
• Use multiple coats to achieve a look you love
• For optimal flutter, hit your lower lashes, too: Wipe any excess colour off of the wand with a paper towel, hold it vertically, and swipe the tip from the outer to inner corners of your lower lashes